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Is it time to go out to Asian markets?

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SHANGHAI - - among them popular eHarmony and Match.com —

Private equity and technology sources said on Wednesday that Match.com, owned by IAC/InterActiveCorp, has already secured Love21CN.com, one of China’s biggest online

dating service providers, as its main target for a potential stake purchase or business partnership.

, the sources said.

[More:]

Meanwhile, eHarmony, Match.com’s top rival in the U.S. market, is also looking at a number of potential partners in China, though eHarmony, which has over 12 million users globally, has yet to secure a specific target, the sources said.

Match.com and eHarmony compete with Yahoo’s Yahoo Personals in the United States, and

In November, China.com, controlled by online software company CDC, said it . Meetic in July also launched a localized Chinese site called “Mi Tang,” or “Sweetie” in English. Meetic-led venture capital consortium is also expected to invest $20 million in a controlling stake in Beijing-based online dating Web site Yeeyoo.com, the sources said.

Love and money
Foreign media giants are lining up to find partners in China to cash in on the country’s online service market - increasingly popular among Chinese teenagers - which

Last month, sources said that media giant News Corp. was finalizing a deal to launch its networking Web site MySpace in China within months, while Microsoft already has similar functions on its Chinese MSN portal.

Online dating services are still quite new in China, but the market has huge potential, said Richard Lim, a managing director for China-focused GSR Ventures. Many venture capital firms have shown interest [in the sector], he said on telephone.

But in December, Baihe began charging 1,980 yuan per person for its high-end “Golden” service, with the promise of a “stable love relationship” within six months for most users.

The business model for online dating is still challenging in China, because most Chinese Internet consumers are still unwilling to pay for the services, said the first U.S. source. (article source )

Well, Who knows… But the stats and the recent events show that yes. Probably you should have a try!

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